Racing and Sports (RAS) Technologies (ASX:RTH) has signed a multi-year contract with UK-based betting platform Playbook Engineering to supply pre-race data and pricing services across Playbook’s platform brands.

RAS, which has a market capitalisation of $42.53 million, anticipates this 3-year deal to be worth $800,000 per annum.

Under the agreement, Playbook will be the exclusive supplier of RAS’s data and content.

RAS has integrated its services into Playbook’s platform, which means it will supply all Playbook brands with its technology solution, racing data, and editorial content.

RAS Chief Executive Officer (CEO) Stephen Crispe says the company is pleased to work with Playbook and identify new opportunities to help improve its platforms.

“This deal is the first of its kind in the UK, our key growth market, and provides strong validation of our global strategy.

Now we have secured UK data rights, we are receiving strong interest in our unique and best-in-class offerings to improve our clients’ customer experience.”

“This deal is the first of its kind in the UK, our key growth market, and provides strong validation of our global strategy”

Both companies plan to negotiate with individual sportsbooks to finalise their requirements and agree on commercial arrangements.

RAS says the first customer on the platform is expected to go live in mid-January 2024, with others to follow shortly after.

Some of Playbook’s ‘most prominent’ brands include Star Sports, DragonBet, Rhino, and AKBETS.

Playbook Engineering offers a global betting platform that provides a service to established operators and new entrants who are looking to disrupt the industry.

RAS Technologies is a provider of fully integrated premium data and enhanced content for the global racing and wagering industries. The company services consumer and enterprise markets.